Transforming the operating model and underlying technology platforms
Business Challenges
PCGI helped rare diseases biopharma client be more Patient-centric. PCGI built Master Data Management and CRM applications, delivered using the Agile framework, to help the client capture the Patient Journey in real-time, reducing patient dropouts, increasing adherence, and impacting the bottom line.
How We Helped
PCGI helped bring the Hub and Reimbursement operations in-house using Salesforce and enabled the data between the two to be integrated in real-time. The applications were built to improve Patient Centricity by focusing on the Patient Journey.
The real-time data integration helped manage Prior Authorization (PA) hurdles resulting in improved adherence. AI driven insights were built to enable critical business decisions.
Solutions & Technology Implemented
Salesforce
Lightning, Apex, Visualforce, Einstein AI, Einstein chatbots
Master Data Management
Informatica MDM
Data Integration
Informatica ETL, Python, AWS
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